Stop chasing clients & build recurring revenue

If you’re running a service-based business, you know the drill—deliver excellent results, get paid, and then start all over again looking for the next client. But what if you could create predictable, recurring revenue that allows you to grow sustainably without constantly chasing new leads?

Let’s break it down. 

Why recurring revenue can transform your business

If you're constantly chasing the next client, it can feel like a never-ending cycle. Shifting to a recurring revenue model helps you:

• Say goodbye to unpredictable income—steady revenue means less stress.
• Keep clients coming back—longer relationships mean more value.
• Spend more time doing what you love—less selling, more impact.

Ways to build recurring revenue in a service business

Not sure how to make it happen? Let’s talk about five proven models:

→ Subscription services – Offer clients ongoing value with a monthly package. Think of a fitness coach providing exclusive online workouts, a web designer maintaining websites, or a hairdresser offering unlimited trims for VIP members. This model builds loyalty while ensuring a steady stream of income.

→ Retainers & monthly packages – Perfect for professionals offering high-touch, personalized services like coaching, consulting, or legal support. A business coach might provide a monthly coaching package with tailored one-on-one calls and email support. Likewise, a lawyer could offer a monthly legal advisory package, where businesses receive regular contract reviews and compliance check-ins. This setup creates stability for both the provider and the client, fostering long-term relationships.

→ Membership communities – Give clients access to exclusive content, coaching, or networking opportunities for a recurring fee. Think mastermind groups, paid WhatsApp groups, or private training portals packed with fresh insights, templates, and expert interviews every month. It’s a win-win—value for them, recurring revenue for you.

→ Productized services – Standardize and package your service with a set deliverable each month. Unlike retainers, productized services follow a fixed scope, making them easy to sell at scale. Examples include:

• A lawyer offering ‘monthly contract review and legal advisory support’ for small businesses.
• A financial consultant providing ‘monthly bookkeeping & financial check-ins’.
• A business consultant delivering a ‘monthly strategy and performance review’ to help clients refine their business plans and optimize growth. This model makes selling and fulfillment streamlined while ensuring predictable cash flow.

→ Hybrid Offers – The best of both worlds: one-time services combined with ongoing support. Think:

• An online course leading into a monthly group coaching membership.
• A digital marketing agency offering a website build plus ongoing SEO management.
• A photographer bundling an initial branding shoot with quarterly update packages. Hybrid models help clients ease into long-term commitments while reducing upfront risk.

How to transition to recurring revenue

Making the shift? Here’s where to start:

• Spot the need – What do clients ask for again and again?
• Create an irresistible offer – What can you provide that delivers ongoing value?
• Make it simple – No complicated sign-ups, just an easy “yes.”
• Keep delivering results – Happy clients stick around when they see the benefits.

Next steps: Join our LIVE Training & Workshops

Want to dive deeper into recurring revenue strategies? Join our LinkedIn Live session this Wednesday at 3 PM CET, where we’ll break down these models in real time and answer your questions. Join the Live session here

Need hands-on help implementing these strategies? Check out our upcoming workshops, designed to help you build a scalable, recurring revenue model for your business. See all workshops

Final thoughts

Building recurring revenue isn’t just about money—it’s about freedom. Imagine waking up knowing that your income is already secured for the month. No more hustling for every sale. Instead, you get to focus on creating impact and growing with confidence.

If you need tools to get your recurring revenue up and running? Explore Kajabi for marketing, getting paid, and digital delivery or Keap for simplifying follow-up with the power of business automation.

Which of these models could work for your business? Please send me a DM on Instagram or LinkedIn. I would love to know!