
From adjustments to a signature experience
The new way chiropractors deliver transformation
Your clients love working with you in person. But what if you could support them between visits, too?
As a chiropractor, you already know the power of hands-on treatment. But what happens after they walk out the door?
- Do they forget your stretching instructions?
- Do they log their pain patterns consistently?
- Do they come back with the same issues and no clarity on what changed?
That’s where a hybrid service delivery model can make a real difference.
And no, it’s not just about adding tech. It’s about creating a signature experience that your clients trust, remember, and refer to others.
What is a hybrid coaching or service model?
A hybrid model blends in-person care with structured support elements that can include:
- Digital tools (like video tutorials or symptom trackers)
- Group sessions in the clinic
- Guided follow-up resources
- Simple touchpoints that add structure and accountability
It doesn’t replace your hands-on work. It amplifies it.
Why chiropractors are making this shift
If you’re like most service-based pros, you might be:
- Maxed out on time
- Repeating yourself daily
- Frustrated by inconsistent follow-through
- Wondering how to grow without burning out
And you probably have clients who:
- Want to do better but forget your advice
- Don’t understand the big picture of their care
- Wish they had a clearer path to lasting results
When you shift to a hybrid model, you're no longer delivering sessions. You're delivering a journey: a signature experience that builds trust, gets better outcomes, and gives clients more ownership.
🧰 Want an example?
Here’s what a signature hybrid package could look like in your practice:
📦 Feel better, stay better – Signature spine support program
This package supports clients dealing with recurring tension, posture issues, or stress-related discomfort. It combines hands-on care with ongoing structure between visits.
What’s included:
✅ Initial in-person intake, adjustment, and personalized care plan
✅ Symptom & lifestyle tracking form
✅ Weekly videos and posture reminders
✅ Printable pain journal or reflection prompts
✅ Workshop with a guest speaker, in-person or virtual group session
✅ Final recap and seasonal check-in invitation
Offer a seasonal check-in plan (e.g., “Spine Reset Package” every 3–6 months)
💛 It’s simple, supportive, and sets you apart.
This is how you shift from reactive care to transformational care.
(See the visual below for how this comes together.)
You don’t need fancy tech to get started
We created a Hybrid Program Workbook designed specifically for service providers like you who are ready to:
- Deliver more value without working more hours
- Create client journeys that get results
- Structure what you already do into a signature experience
You’ll get:
✅ A guided Google Docs-based workbook that helps you design your own hybrid offer step-by-step
✅ A built-in ChatGPT-powered coach to support you as you map out your client experience
✅ Monthly Q&A calls and access to a supportive community
Ready to create your signature experience?
You already have the expertise. This is the structure that helps it scale without losing your personal touch.
Want even more support? Join us inside Business Heroes® Academy, where you'll get access to the Hybrid Program Workbook (and so many more resources), monthly coaching, implementation sessions, and a community of service providers who are growing just like you.
🎓 Join the Business Heroes® Academy here
Let’s reimagine how you serve with clarity, confidence, and care that goes beyond the adjustment table.

Sarah Watz
I am on a mission to provide service-based small business owners all over the world with the best conditions for growth.
In this way, we can together drive innovation, accelerate growth, increase economic prosperity, create more job opportunities, and ultimately build a better society.
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